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Notes:
By the mature stage, a service firm has tapped most of its potential market and may have lost much of its original uniqueness. At this stage, operational efficiencies become particularly important as the competition becomes largely price based. Because of the age of the facilities, capacity issues generally focus on remodeling and replacement.
Sometimes, however, it is necessary to modify the service concept because it has become stale over time. If the concept is revitalized, capacity planning must address the complicated issue of duplicating any required changes across the entire existing system.