Jewell Box Case

Discussion Questions

  1. Download the AHP_Box.xls spreadsheet. Using all or a subset of the criteria considered by the spreadsheet (Quality, Price, Service, Delivery, Waste Stream, Ease of Assembly), evaluate the alternative jewel box designs. When doing the assessment, include all the stages of the product’s life cycle from resource extraction, process implementation, operations and product use, to recycle or disposal.
  2. Select the best package and be prepared to present your results.
  3. What are the strengths and weaknesses of using AHP?
  4. What is the impact of this decision on all of the functional areas within the supply chain (i.e., production, warehousing, and transportation)?